
When buying a new car, how important is car color? Does this factor into your decision at all? Perhaps you’re curious to know what car colors are popular these days, and which ones aren’t so high in demand? You came to the right place—we’ve got the facts!
PPG released its annual automotive color popularity report, revealing that white is (still) the most popular automobile color chosen by new-car buyers today. In fact, white is chosen by 35 percent of shoppers—more than any other color combined!
After white, buyers tend to choose drab colors—or less flashy colors—including grey, silver, and black.