Last year, Ford asked its 3000 US dealers to make a choice — agree to upgrade your facilities to support the EV revolution or forego the opportunity to sell electric cars from Ford. The company gave them a short window to make the decision. Fish or cut bait was the message. Speaking at the Automotive News World Congress in December last year, Ford CEO Jim Farley said 1,920 Ford dealers had enrolled in the Model e program for 2024-2026.
Of those, 1,659 opted into the highest level, “certified elite,” which gives them full sales and service capabilities and requires a

