Cox Automotive’s Car Buyer Journey Study Shows Growing Frustration with the Car Buying Process

Cox Automotive’s Car Buyer Journey Study Shows Growing Frustration with the Car Buying Process

  • After peaking in 2020, satisfaction with vehicle buying drops for the second straight year in 2022.
  • High prices, tight inventory take a toll on the car-buying journey.
  • Shoppers, buyers and dealers agree that smart digital solutions make the process more