On Trend, Vibrant Women’s Clothes

Enticing shoppers to buy clothes by establishing new trends is, some have argued, a key component of the industry’s success. Intellectual property guidelines that intrude with this process of trend-making would, in this view, be counter-productive. On the other hand, it’s often argued that the blatant theft of recent concepts, unique designs, and design particulars by bigger Fashion & Online Shop news companies is what often contributes to the failure of many smaller or impartial design companies. Building brand consciousness and credibility is a key implication of good public relations. In some cases, the hype is constructed about new designers’ collections earlier than they are released into the market, because of the immense publicity generated by practitioners.